International reputational development
– Fondation Pierre Bergé YSL

Date
Category
Cultural Institutions
About This Project

Dedicated to the life and work of one of the most famous designers of the 20th Century, the Fondation Pierre Bergé-Yves Saint Laurent will open museums in 2017, in Marrakech and in Paris, showcasing Yves Saint Laurent’s archives, unparalleled in size and quality, which trace the history of the his work since the opening of his couture house in 1961.

Brunswick Arts work with the Foundation has involved:

  • Creating a strategy to position the Foundation as the leader in Fashion and Textiles conservation, with a breadth of expert knowledge and comprehensive archives.
  • Developing the reputation of the Foundation and the Museums through media campaigns, in advance of their opening in 2017
  • Launching institutional, travel or tourism partnerships, culminating in the Museums’ launch in 2017.

Visit the YSL website