V&A Exhibition Road Quarter – a Major Campaign

About This Project

The opening of the V&A Exhibition Road Quarter this summer marked the beginning of a new chapter for the V&A, as it prepared to expand its UK and international presence. The Museum’s largest architectural intervention in over 100 years, the project created a sequence of dynamic new spaces, and a major new entrance, connecting the V&A with its surrounding area and neighbours on Exhibition Road in a new way.

Brunswick Arts work involved:

  • Generated major national and wide-reaching digital coverage of the V&A Exhibition Road Quarter, highlighting its historic importance – and future significance
  • Provided ongoing advice and messaging work for the project to ensure key topics landed in media coverage and to bring the Museum into relevant, broader conversation
  • Advised on multiple stakeholder issues, providing external insight and council
  • Helped formulate Director’s inaugural profile campaign
  • Informed the social media campaign to engage key audiences within the Museum’s 1m-strong followers, securing interest and interaction with the V&A Exhibition Road Quarter and furthering the V&A’s position, securing instagrammers and advising on content and timing for owned and social media channels
  • Ran multiple stranded campaign to generate interest and attendance at REVEAL – a week-long festival to celebrate the opening
  • Created advocacy tours and viewings for key stakeholders – from professionals and media to social media influencers – during construction
  • Liaised with external partners – from the architect AL_A to festival artists and performers to create and drive engaging content
  • Oversaw all press material creation and dissemination, media briefing notes, in-depth talking points and Q&A
  • Facilitated a press view and digital influencers preview ahead of the official opening to drive coverage and footfall for the opening festival, as well as long-term positioning pieces on the relevance of this opening for the Museum’s future ambitions

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